Our Services

Questionnaire design

This is a process which helps to define a project and is essentially a joint partnership between BPA and the client. BPA has extensive experience in questionnaire design; our aim is to develop a questionnaire that will stimulate a respondent’s interest as well as meeting the objectives of the client.

Questionnaires are generally designed to suit a telephone interview of about 15 to 20 minutes.

Interviewing

Confidentiality is an essential part of the research interview process and care is always taken to protect the information that has been obtained. Respect for the individual’s ability to provide sensitive information is always maintained.

BPA does not send out fax or postal questionnaires. All contact is either personal face-to-face or by telephone. Interviews are piloted before an interview programme gets fully under way and feedback to the client is given after the pilot stage.

The content of a BPA research interview whilst based on a structured questionnaire, gives freedom to the respondent to give opinions on areas of personal interest in greater detail. This allows the interview process to be rewarding and interesting for both parties.

BPA is now able to offer interviewing services in languages other than English if required.

Interview analysis

All interviews in a research programme are analysed using proprietary software. A detailed examination of the data helps to show how individual responses combine to give an overall view or how opinions may vary over differing sections of the surveyed sample.

Verbatim quotes may be used in a report to illustrate opinion on a particular topic. In order to protect confidentiality, quotes are not attributed to individuals.

Reports and Presentations

Draft and final reports are part of the BPA service. Presentations can be made at the client’s office or via videoconferencing.